Tuesday, July 26, 2011

Zoo Teens Receive Award for PSA

By Tonja Swank, Public Relations Coordinator

The Sacramento Zoo Teens were selected as one of four winners of the “On the Edge: Hope for Animals and Their World” PSA contest through Roots & Shoots.

Zoo Teens are a group of 13 – 19 year olds interested in animals, the earth, and our community who volunteer their time at the Zoo. Teens at the Sacramento Zoo participate in the Roots & Shoots program, founded by Dr. Jane Goodall. With tens of thousands of young people in more than 120 countries, the Roots & Shoots network connects youth of all ages who share a desire to create a better world.

This past spring the teens participated in a Roots & Shoots contest for “On the Edge: Hope for Animals and Their World,” a campaign for endangered animals and biodiversity. They scripted, directed and edited a minute and a half PSA describing various learning opportunities available at zoos. The video ended by explaining that everyone can make a difference by volunteering, helping in the community and donating to conservation efforts.

To get through the first stage of the selection process the video had to rank in the top 12 videos voted by the online public.Then four of the 12 videos were selected as winners by a panel of judges, including Dr. Jane Goodall, DBE, founder of the Jane Goodall Institute and UN Messenger of Peace, Laurie Marshall, Earth Protect Advisor and Founder, Unity for Creativity, and Pippa Biddle, 2010-2011 Youth Leadership Fellow Roots & Shoots. The four winners will receive $250 mini-grants to support projects to protect endangered species in their area

Our Zoo Teens plan to use their grant to add to the plants grown around the Zoo that are used as enrichment for our endangered animals.





"Roots creep underground everywhere and make a firm foundation. Shoots seem very weak, but to reach the light, they can break open brick walls. Imagine that the brick walls are all the problems we have inflicted on our planet. Hundreds of thousands of roots & shoots, hundreds of thousands of young people around the world, can break through these walls. We CAN change the world."
- Dr. Jane Goodall

2 comments:

  1. I am so proud to be a part of our Zoo Teen Program and for winning the PSA contest. It was so much fun to shoot this video about endangered species.

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  2. Congratulations! I enjoyed the video :)

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